The Intent Exchange
Ad exchanges clear media. AI shifts value creation earlier, to the moment intent is formed, inferred, and acted on. That requires a new exchange layer.
Bishesh Khadka
March 11, 2026 · 5 min read
insights
Blog + News
ChatGPT Ads Are Live. Here's What Happens Next.
OpenAI began testing ads inside ChatGPT on February 9. The era of ad-supported AI is no longer theoretical. Here's what it means for the ecosystem.
Bishesh Khadka
February 13, 2026 · 4 min read
industry newsinsights
Ads Are Coming to ChatGPT. Here's What It Means for the Future of AI.
Inference is expensive and fewer than 5% of AI users pay for subscriptions. Advertising is the only model that has achieved billion-user scale. AI is entering that phase now.
Bishesh Khadka
December 8, 2025 · 3 min read
industry newsinsights